Blog

B2B chat is the easiest tool to get wrong - according to corporate marketers - whether used on websites, webinars, social forums or a sales persons WhatsApp account. As you equip your sales teams for the new on-line journey, this blog introduces the importance of empathy in B2B chat etiquette.
Sales Enablement for B2B Lead Generation

More often than not, calls and posts coming-in to your business originate on a mobile phone. But what if that user wants to reach you instantly without making a call? This article shares 5 tips to maximise instant engagement opportunities through: text, email, live chat, call-me buttons and social sites.

If we're cautioned about putting live chat on every page of our websites - where should it go? This article highlights four types of web page where chat services work well. Whether you're setting-up a new online attendant service or tweaking an existing one, it's worth mapping your objectives with the page recommendations here to see if you're aligned.

This year '000s of companies have deployed live website chat on their corporate sites. Should you add advisers and chat bots to yours? This blog discusses the business benefits of B2B live chat engagement. Read 5 best practice steps to start, run and optimise a live chat service on your website. Consider the option of outsourcing to a chat services agency who knows your industry.